Growing a loyal customer base should be a fundamental objective of a digital marketing strategy. A loyal customer base can be a company’s best and most effective sales force.
Here are five steps to build into that DM strategy to help ensure success.
1. Know your customer better. Analyse who and where they are. Understand their likes and motivations.
2. Prepare your story. Talk to your prospects’ needs and interest and you will gain their attention.
3. Personalise. Segmenting your prospects into different groups, perhaps industry sectors, means you can deliver more personalised messages and content to them.
4. Quality and consistency. Your communications should reflect your brand image and values.
5. Encourage feedback. Ask for reviews and testimonials and share them with your customers and prospects.