Remarketing lets your ads be shown to people who have visited your website before, encouraging them to return to your site.
Most e-commerce transactions only take place after a customer has made multiple visits to a site. Remarketing is therefore a very effective mechanism for maintaining the conversation with a prospect and encouraging re-engagement, while raising brand at the same time.
The short video below reviews four important benefits delivered through use of these tools.
A number of remarketing advertising channels are available including Google Adwords and Facebook.
If you are interested in implementing such a strategy, call WSI Chester today on 01928 787026.
So what does this data mean? For starters, it indicates that consumers are making fewer impulse purchase decisions, especially online. With the amount of information available in the digital world, research is a huge part of most consumers’ purchase process. If your digital marketing strategy is built on the foundation of a sales funnel that doesn’t involve multiple digital interactions, then you are ‘missing a trick’.
Think about the last time you purchased a new product or service. Let’s take as an example buying a new next-gen gaming system. Even if you’re a lifelong PlayStation or Xbox fan, you will still research the systems before making the ultimate decision: Xbox One or PS4? The gaming industry doesn’t think consumers are taking the decision lightly either: just google ” Xbox One vs. PS4″. These are well-known brands and products, and consumers are still seeking third-party information and reviews before making a purchase. Imagine what shoppers are thinking when they need to buy a totally foreign product or service.
It is therefore essential for every online business to encourage and develop the supporting information consumers are searching for, before they will make that purchasing decision. People are desperate to know what other people think about your products and services, so develop a strategy to actively encourage customers and clients to post reviews and testimonials online.
A few years ago, you might have heard people say “social media is useless” or “Twitter and Facebook are just fads” and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies.
The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn’t know how to use it for business and it seemed difficult to figure out, so they secretly hoped it’d go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it’s a much different beast than it was even a few years ago.
These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they’re expected to engage with customers in real time. That’s a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer’s expectations are not met, a sale does not follow.
Raise your game with social relationship management
Social media is tough, time consuming and just plain difficult to manage, especially across multiple platforms. Enter social relationship management. The concepts, tools and strategies of social relationship management enable you to more effectively manage your social media presences.
For marketing departments (and even small businesses willing to outsource and collaborate), social media relationship management empowers you to manage your social relationships within a team.
By sharing the load, your team will be able to engage more often, respond to inquires and complaints in less time, and have more fun with social media.
Without sacrificing your brand’s identity or automating tasks that depend on real human emotion, social media will immediately become an easier and more efficient marketing channel.
Responding to a customer post within an hour will no longer be a challenge, but ‘business as normal’!
Many business struggle to integrate the use of social media within their marketing structures and processes. Who is responsible for doing what? Approval processes? etc?
Much of this can be overcome by the use of ‘Social Relationship Management’ tools such as Hootsuite and SproutSocial.
To simplify things, try to think about ‘social relationship management’ as nothing more than a coordinated approach to using social media. Social relationship management tools allow you (or somebody on your behalf) to manage your various social media accounts from one central place.
If you’re a marketing manager, a social relationship client enables you to oversee and assign responsibilities to your team members, and assess the quality of their work (from the same tool they are using).
If you’re a small business owner outsourcing social media work, a social relationship tool is a great collaboration method.
You have the ability to approve and edit social media activity before it goes live or even post a few messages on your own if you have the time.
Overall, social relationship management exists to make your life easier by centralizing social media for you and your team.