The Benefits of Social Relationship Management

A few years ago, you might have heard people say “social media is useless” or “Twitter and Facebook are just fads” and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies.

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn’t know how to use it for business and it seemed difficult to figure out, so they secretly hoped it’d go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it’s a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they’re expected to engage with customers in real time. That’s a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer’s expectations are not met, a sale does not follow.

Raise your game with social relationship management

Social media is tough, time consuming and just plain difficult to manage, especially across multiple platforms. Enter social relationship management. The concepts, tools and strategies of social relationship management enable you to more effectively manage your social media presences.

For marketing departments (and even small businesses willing to outsource and collaborate), social media relationship management empowers you to manage your social relationships within a team.

By sharing the load, your team will be able to engage more often, respond to inquires and complaints in less time, and have more fun with social media.

Without sacrificing your brand’s identity or automating tasks that depend on real human emotion, social media will immediately become an easier and more efficient marketing channel.

Responding to a customer post within an hour will no longer be a challenge, but ‘business as normal’!

Video – 5 Key Benefits of Social Relationship Management

Effective use of social media networks can improve customer engagement.

Implementing a Social Relationship Management strategy across all social networks used by a business will help deliver results faster and more consistently.

Using Social Relationship Management tools, such as Hootsuite,  can help businesses to implement coordinated, collaborative processes so delivering a consistent approach to social media.

The short video below reviews  five important benefits delivered through use of these tools.

If you are interested in implementing such a strategy, call WSI Chester today on 01928 787026.

Social Relationship Management – the coordinated approach to Social Media!

Many business struggle to integrate the use of social media within their marketing structures and processes. Who is responsible for doing what? Approval processes? etc?

Much of this can be overcome by the use of ‘Social Relationship Management’ tools such as Hootsuite and SproutSocial.

To simplify things, try to think about ‘social relationship management’ as nothing more than a coordinated approach to using social media. Social relationship management tools allow you (or somebody on your behalf) to manage your various social media accounts from one central place.

If you’re a marketing manager, a social relationship client enables you to oversee and assign responsibilities to your team members, and assess the quality of their work (from the same tool they are using).

If you’re a small business owner outsourcing social media work, a social relationship tool is a great collaboration method.

You have the ability to approve and edit social media activity before it goes live or even post a few messages on your own if you have the time.

Overall, social relationship management exists to make your life easier by centralizing social media for you and your team.

For more information about immersing your team in social relationship management, contact your local WSI Consultant now.

Google rewards security with ranking boost

Google has announced that it is keen for website owners to use encryption on their websites to improve the security of the coommunication between the site and a visitor’s browser. You can read Google’s full post on the topic on the Webmaster blog.

HTTPS as a ranking signalThis HTTPS technology, which uses security certificates to validate the site,  is already mandatory on e-commerce sites to protect payment transactions.

This move by Google follows research to investigate the correlation between sites using security certificates and the quality of the content they deliver. As they discovered positive results, they have now incorporated the use of HTTPS as a positive but minor signal in their search ranking algorithm.

The immediate impact is that sites already using HTTPS will see a minor boost in their search rankings.

As Google wishes to encourage all websites to move to secure communication, it is likely that this impact on rankings will be increased over time.

There are therefore clear benefits for website owners in both rankings and improved security, however the switch to HTTPS is not without costs. It also requires careful planning and implementation to ensure the migration  does not negatively impact website performance or search visibility.

It will be important to work closely with your chosen web partner when you decide to migrate the site to HTTPS. For its part, Google has committed to publish further guidelines and  information on best practice.

5 Mobile Marketing Trends to Master – Video

Smartphones and tablets have overtaken PCs as the consumers’ device of choice for accessing the Internet.
These newer devices open up new opportunities for companies to increase customer engagement and develop brand loyalty, and so drive sales.

This video identifies five trends to watch and master for maximum impact.

1. Adopt a multi-channel approach to marketing. Don’t just focus on mobile or pc, but be accessible whatever the device used.

2. Attention span of mobile users tends to be shorter, so highly visual content tends to be more effective.

3. Use of mobile-friendly video can encourage engagement.

4. Consumers use mobile devices for social networking, so ensure social marketing is part of your multi-channel strategy.

5. Mobile devices will share their  location, opening up many possibilities for location-based marketing.

Watch the video to learn more about these important mobile marketing trends.

 

If you are interested in making your mobile marketing campaigns more effective, contact WSI Chester today on 01928 787026.