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I was reviewing some of the blog posting I tagged earlier this year and there was a great post from Rand on the SEOMoz blog about the ‘last pre-internet generation’. Essentially it pointed out that for anyone born after about 1980, then their childhood was affected in some way by the internet (assuming they lived in the [...] They say a picture tells a thousand words. And we all know that the search engines love text and largely ignore the graphics. But what about us humans? Here’s a really neat web site which will ‘vacuum’ all the words off a web site to leave just the graphics – www.netdisaster.com Just enter a URL and then [...] There are hundreds of search engines around the world and lots of companies offering automated submission services to get your site into their indexes.But are they all relevant for search optimisation? Its simple question that reveals a lot about a business and their internet presence. Most enterprises can provide a ’soft’ or qualititive answer – ‘we want sales enquiries and we know we get quite a few from the web site”. However far fewer have established targets or success criteria – “we aim for an average of 10 leads a [...] Email marketing can be a very powerful tool for customer retention and development. It can help to build awareness of the full ranges of products and services a company provides.With a sign-up button on your web site, it adds another conversion tool to increase the effectiveness of the site. Email marketing can complement the existing channels of communication [...] Most companies will defend their reputation, through the courts if necessary, as it is a key asset of their business. And a poor reputation is certainly a major liability! But do you regularly check your online reputation? When was the last time you ‘Googled’ your company name or URL? With the rapid growth of blogs, social networking sites, such [...] |
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