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A simple question and the usual quick answer is “to be found in Google”! But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan. There was a good article – The 6 Goals of SEO: Choosing [...] The WSI head office in Toronto has organised a very special webinar entitled, ‘Get Clients at YOUR Doorstep‘, that is being hosted on Thursday Jan 15th at 3pm GMT. We have been hearing a lot about the global economic condition, and how they are affecting local businesses everywhere. The webinar will focus specifically on what is growing in [...] I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate. Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?” He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns [...] The graphic used in the blog header is a “Great Northern” Diver, also called a “Loon” in Canada and North America. It is used with the kind permission of its creator, the freelance illustrator - Borin van Loon. Great Northern Diver (or Loon) You will find a lot more examples of Borin’s book and comic illustrations on his [...] |
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