There was a great post today from Seth Godin on the three things a business really needs if it wants to attract more customers:-
1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money [...]
You’ve probably heard of it, but do you know what social bookmarking is? And how it can help your website?
It is a very simple concept, similar to using bookmarks or favourites in your web browser to remember and give fast access to your favourite site. However in this case, they are stored on a website, [...]
In today’s economic climate, LinkedIn is very relevant to your business – but why?
Firstly, what is it? LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing over 150 industry sectors. Many view LinkedIn as ‘Facebook for Professionals’.
Membership is free. When you join LinkedIn, you create a personal [...]
No sooner had I posted about how businesses can benefit from blogging, when I saw a really good short video on a blog I read regularly.
Rand at SEOMoz discusses how to position your blog for best effect.
Definitely worth 5 minutes if you have a blog or thinking about starting one.
Blogs ARE good for your business because:-
They can increase the number of visitors to your site
They will help improve your search engine rankings
They can build your ‘online’ reputation
So what steps can you take to be sure your blog has this impact?
You need to post content of value to your target readership. The combination which works for many [...]
A very common question that I am asked on a very regular basis.
My quick response is “Why should your Google rankings stay the same?”
As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. [...]
