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Andy Wooles, LinkedIn

Why Web Analytics are important!

Web Analytics are vital for any business as they provide a window into your web site to examine how well it is doing its job.

Every business should have a goal for its web site. It should define what actions you want visitors to your site to take - Complete a form, buy something, sign up for the newsletter [...]

March 25th, 2009 | Tags: | Category: Web Analytics | Leave a comment

Gain a Competitive Edge with Social Media Optimisation – Free Webinar

WSI is running a free webinar on Tuesday, March 24th at 2pm about how businesses can harness the power of the Social Media.

There is a lot of buzz about Social Media and how this marketing strategy can be used to effectively increase awareness   of your products and/or services. Many companies are confused as to where [...]

March 16th, 2009 | Tags: , , | Category: Social Media | Leave a comment

How does Google calculate Click costs?

One of the most common questions asked by clients when reviewing their AdWords campaigns is how does Google work out how each click costs? Is it just a simple auction with the highest bidder paying most.

Well the simple answer is “No”, it is a lot more sophisticated than that….

The Google Chief Economist – Hal Varian, has [...]

March 13th, 2009 | Tags: | Category: Pay Per Click | Leave a comment

Facebook means Business

Facebook has quietly launched a significant upgrade to its Pages. These are ‘profiles’ for businesses, sports teams, and other ‘entities’.

Originally restricted to one page, Facebook is rolling out a multi-tabbed format similar to a personal Profile. Currently the new format will only become visible as administrators update their Pages, but shortly all Pages will be [...]

March 5th, 2009 | Tags: , , | Category: Social Media | Leave a comment

Link to a specific part of a YouTube video

Lots of people are now linking to video content on YouTube from their website and blog. But did you know you can link to a specific point within the video?

I didn’t until I read Matt Cutt’s blog post this morning on linking into a YouTube video.

As his post explains with an example, you can add [...]

March 5th, 2009 | Tags: , , | Category: Web Design | Leave a comment