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Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets and prospects. PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords. Recently WSI published a PPC white [...] Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take. On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to [...] Email marketing is one of the most effective mechanisms for building the relationship and maintaining contact with existing clients and business contacts. At WSI, we use a number of different e-marketing technologies depending upon the client’s specific needs. We regularly use and recommend the use of Constant Contact for permission-based email marketing, particularly for regular newsletters. Recently I [...] Earlier this week, The Guardian announced that it would cease production of its traditional newsprint editions, and publish exclusively on the micro-blogging platform – Twitter. In addition a project was in place to rewrite the newspaper’s archives as Tweets. Upon closer examination of the article and inspection of the calendar, it turned out to be an April [...] |
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