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There’s a great post today from Seth Godin which concisely summarises the difference between marketing and sales. In summary: Marketing tells a story that spreads. Seth then posed the interesting question – how do you overcome that resistance where you don’t have a salesforce? For companies that use their website to generate [...] The following YouTube video was brought to my attention by a colleague. It was created by a US marketing company, extolling the benefits of Inbound marketing over Outbound in a humorous and musical [...] With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics. However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website! This is [...] |
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