WSI has produced a whitepaper to accompany the free webinar entitled “Conversion Architecture – Improve your online performance while reducing your spend“. This is scheduled for July 28th (3pm BST). If you would like to listen in, please click the link above to book your place. You will also need to add my name – [...]
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More and more UK companies are looking to their export markets to help them through the recession and to grow their business. The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be [...] To deliver maximum benefit for WSI clients, Andy Wooles recently sat the Google Advertising Professional examination, passing with flying colours. This follows on from the recent training event in the UK for WSI, hosted by Google UK. One of the immediate benefits is we can now offer some exciting incentives from Google for any clients [...] |
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