There’s a new website launched very recently which aims to showcase social media case studies from a wide variety of industries.
You can search by demographic, industry, organisation types as well as the type of social media marketing deployed.
Currently most of the case studies are in the US, but this will change as marketing companies submit their [...]
WSI is hosting a free public webinar on how to use LinkedIn to benefit you and your business. It will cover best practice, how to get started and includes lots of hints and tips.
The webinar is on Thursday, February 25, 2010 2:00 PM – 3:00 PM GMT.
Places are filling fast so register now by following this [...]
Ask most people running a business whether they focus on activity or results, and most will be results-orientated. They measure things like profit.
So it was interesting and disturbing to read a recent survey published in eMarketer of senior marketing executives in the US. They were asked which web site measurements or metrics were of most interest [...]
All marketing activities are usually aimed at one of four groups of people, according to a recent post from Seth Godin:
Strangers – customers to be, but not yet
Critics – those that would speak ill of you, or need to be converted
Friends – those that might have given permission, or even buy now and then
Fans – members [...]
