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Every website owner has the continual challenges of not only bringing new visitors to their site, but attracting them back again! Now Google is launching a new feature within Google Adwords called Remarketing which will enable you to advertise only to those people who have already visited your site, or your YouTube channel! For example, if you’re a [...] Over the past few years, Google Analytics has become very popular with website owners wishing to track website usage and visitor statistics. It has everything most businesses need, its easy to use and free. Privacy is an issue with any tracking or monitoring mechanism, whether its web analytics or video surveillance cameras. The collection of data by [...] Press Release 18th March 2010 WSI INTERNET MARKETING JOINS CAMPAIGN TO GET BRITISH BUSINESS ONLINE Initiative designed to help Cheshire’s SMEs create their first websites easily and for free WSI Internet Marketing, based near Frodsham, has partnered with Google, Enterprise UK, the Department for Business Innovation and Skills, BT and e-skills UK to support a joint initiative to get [...] People in non-English speaking countries search for and surf local and localised websites. Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market. As properly localised sites are definitely preferred by users, Google will aim to deliver to local users the best [...] After driving around the highways and byways for the past couple of years, Google has finally launched nationwide coverage of the UK with Google Street View. With over 95% of Britain’s roads now available in panoramic view, Google Map users can not only see a street on a map, view it from the air, and look for [...] Last weekend, WSI held an international conference in Birmingham, UK. It brought together over 140 WSI internet consultants from the UK and the rest of Europe, South Africa, the US, Canada and even Panama. The opening keynote address from Google set the tone for the whole meeting by focusing on the challenges of marketing to people whose [...] In the keynote address at the WSI Conference last weekend, Google made this interesting observation: - Most companies focus their interent marketing on being found when prospects are searching. -BUT most people spend 95% of their online time ‘beyond’ search! As another speaker stated in a subsequent session, internet users spend most of their time surfing sites and socialising [...] Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and released [...] |
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