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We’ve done it again! WSI Chester has been named an All Star by Constant Contact! This is based upon our email marketing activities and support for our clients in 2011. To quote the citation “Your efforts last year to reach your clients and engage with them and their audience were exemplary.” So a BIG thank you to all our many [...] It is vital to keep your email database fit and healthy if you want your email marketing to work hard for your business and deliver solid results. So here’s three simple suggestions : 1. Segment your list While its easy to send everyone everything and hope something sticks, it is not necessarily the best approach. People respond best to messages [...] We all know Christmas, or the ‘Holiday Season’ as our American friends prefer to call it, is the busiest and should be the most profitable part of the year for retailers in Europe and the US Each year, more and more Christmas purchases are being made over the web and those online retailers are using the power [...] Email marketing is so easy to do that many businesses do it almost on auto-pilot, and then wonder why they get poor results. Too often they worry about the process and neglect the content, resulting in low open rates with most of their target audience failing to read a single word! But the basics can be easy – [...] |
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