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Andy Wooles, LinkedIn

Social media and email marketing can work together

Email marketing has traditionally been one of the cost-effective and powerful ways to communicate with a network of contacts and nurture the relationship.

With the growing adoption by businesses of social media such as Twitter, Facebook and LinkedIn, many companies have shifted focus away from email marketing.

But the two channels can and should be working together.

Email [...]

December 17th, 2009 | Tags: | Category: Email Marketing, Social Media | Leave a comment

2008 Constant Contact All Star

Email marketing is one of the most effective mechanisms for building the relationship and maintaining contact with existing clients and business contacts.  At WSI, we use a number of different e-marketing technologies depending upon the client’s specific needs. We regularly use and recommend the use of Constant Contact for permission-based email marketing, particularly for regular newsletters. Recently [...]

April 7th, 2009 | Tags: | Category: Email Marketing | Leave a comment

Effective email newsletters

Email marketing can be a very powerful tool for customer retention and development. It can help to build awareness of the full ranges of products and services a company provides.With a sign-up button on your web site, it adds another conversion tool to increase the effectiveness of the site.

Email marketing can complement the existing channels of [...]

December 11th, 2008 | Tags: | Category: Email Marketing | Leave a comment