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Email marketing is so easy to do that many businesses do it almost on auto-pilot, and then wonder why they get poor results. Too often they worry about the process and neglect the content, resulting in low open rates with most of their target audience failing to read a single word! But the basics can be easy – [...] Email marketing is one of the most effective mechanisms for building the relationship and maintaining contact with existing clients and business contacts. At WSI, we use a number of different e-marketing technologies depending upon the client’s specific needs. We regularly use and recommend the use of Constant Contact for permission-based email marketing, particularly for regular newsletters. Recently I [...] Email marketing can be a very powerful tool for customer retention and development. It can help to build awareness of the full ranges of products and services a company provides.With a sign-up button on your web site, it adds another conversion tool to increase the effectiveness of the site. Email marketing can complement the existing channels of communication [...] |
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