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Just over a year ago, Yahoo and Microsoft signed an agreement to combine forces in an attempt to hold back the tide of Google, which then had to work its way through the US legal system. Well its now actually happened – Microsoft’s Bing search engine is delivering the results for Yahoo Search. The implementation is currently only [...] While the recent announcements from Google and Facebook have caught the headlines, a survey by Pew Internet & American Life Project found that internet users are now less concerned about the amount of information available about them online, than in 2006. Pew found people were becoming much more likely to look up their own names in search [...] Google Analytics is now the dominant force in monitoring visitor activity on websites, providing useful information to website owners on the effectiveness of their site. Its estimated to be installed on 30% of the top million sites. But when you are gathering and collating individual visitor information, then there are always privacy concerns. While Google is adamant [...] Most businesses at some time will want to raise their profile online and some will call upon the skills of consultants like WSI to deliver results. As part of the fact-find to understand the underlying business objectives, we often ask for a client’s input on the keywords a prospect might use. However after listing their company name [...] Find Out How Video is Changing the Way We Find Prospects and Convert Sales Online Video is fast becoming one of the most effective ways to engage and market to online buyers. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we should [...] People in non-English speaking countries search for and surf local and localised websites. Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market. As properly localised sites are definitely preferred by users, Google will aim to deliver to local users the best [...] After driving around the highways and byways for the past couple of years, Google has finally launched nationwide coverage of the UK with Google Street View. With over 95% of Britain’s roads now available in panoramic view, Google Map users can not only see a street on a map, view it from the air, and look for [...] Last weekend, WSI held an international conference in Birmingham, UK. It brought together over 140 WSI internet consultants from the UK and the rest of Europe, South Africa, the US, Canada and even Panama. The opening keynote address from Google set the tone for the whole meeting by focusing on the challenges of marketing to people whose [...] In the keynote address at the WSI Conference last weekend, Google made this interesting observation: - Most companies focus their interent marketing on being found when prospects are searching. -BUT most people spend 95% of their online time ‘beyond’ search! As another speaker stated in a subsequent session, internet users spend most of their time surfing sites and socialising [...] |
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