Prestige Marketing in Canada have created a nice infographic which tries to shed some light on that question.

Who Looks At Banner [...]]]> Following on from our recent post about unfortunate banner ad placement, you may wonder who actually takes notice of banner ads and clicks thru?

Prestige Marketing in Canada have created a nice infographic which tries to shed some light on that question.

Who Looks At Banner Ads Infographic

Online banner ad syndicators offer many ways for their advertisers to reach selected audiences. The most common is contextual advertising which  matches ads to the content found [...]]]> The challenge with advertising, whether online or off-line, is to get your ad in front of the right people. The more you can target, the better the results from the campaign.

Online banner ad syndicators offer many ways for their advertisers to reach selected audiences. The most common is contextual advertising which  matches ads to the content found on a page. This can increase relevance and click through rates, though sometimes it doesn’t always work out that way!

A recent post on the Econsultancy blog has some ‘great’ examples of what can go wrong. Some are just bad luck, but others could have been avoided by much more careful thought on contextual keywords – positive and negative.

Here’s one example

To read the full article, and explore more unfortunate banner placements, click here.

As more people turn to the web as a convenient way to consume media — it becomes more important for businesses to not only have their online presence easily found, but to also adopt a focused strategy around converting website traffic into new business.

This can be achieved by defining your website objectives and then establishing a [...]]]>

As more people turn to the web as a convenient way to consume media — it becomes more important for businesses to not only have their online presence easily found, but to also adopt a focused strategy around converting website traffic into new business.

This can be achieved by defining your website objectives and then establishing a proper sales or information funnel through which to guide visitors. The video describes the following five steps which will enable you to convert more visitors into leads and ultimately into new customers.

1. A Prominent Call to Action
An effectively written call to action can help improve your lead conversion significantly. Keep your call to action short and to the point. A good use of images and colour can help highlight your call to action links.

2. Review Your Layout
The way your website is laid out is a key component in highlighting your main message. Once you have identified your call to action trigger points, make sure that is what visitors are attracted to first.

3. Keep Content Easily Digestible
Structure content in small chunks and use effective titles to break up your copy. Then naturally intersperse your call to action as links within the copy to direct your visitors.

4. Offer Something for Nothing
Giving away an industry white paper or report in exchange for some contact information is an effective method for turning visitors in to new business contacts — and will also help to qualify your leads.

5. Follow Up With Automated Emails
Often overlooked, an automated email sequence plays a key role in converting your new lead into a customer.

While these five straightforward but effective steps will help increase your conversions, there are many other things you can do depending on where you are in your online business strategy.

If you would like help improving your online lead generation, get in touch with Andy Wooles, your local WSI Internet Marketing Consultant on 01928 787026.

Quick Response Codes or QR Codes are seen by many as the next big thing in promotional marketing and brand engagement as they can carry a variety of useful information, such as commercial texts, URLs, contact details, etc. It is therefore not surprising that they’re becoming more and more ubiquitous these days.

If you want to [...]]]>

Scan Me!

Quick Response Codes or QR Codes are seen by many as the next big thing in promotional marketing and brand engagement as they can carry a variety of useful information, such as commercial texts, URLs, contact details, etc. It is therefore not surprising that they’re becoming more and more ubiquitous these days.

If you want to incorporate these distinctive black and white squares as part of your marketing strategy, here are a few creative ways you can use QR codes to promote your business:

1. Business Cards – This may not sound ingenious at all, but business cards are an elegant and effective way to use QR codes. Instead of overcrowding a business card with all your contact details, just embed some of them on a QR code. With this code conveniently printed on your card, you can instantly direct prospects to your website, Facebook page, YouTube channel, landing page, etc.—and encourage them to find out more about your company.

2.Billboards – Good old billboard or poster advertising, only better! A giant ad with a QR code can easily grab people’s attention and stir up their curiosity, which would definitely make them want to scan it. This is a great way to digitally share important information like a promotion, product launch event, and many others.

3. T-shirts, Mugs, Keychains and other promotional materials – Want to get more website traffic, Facebook likes, Twitter followers, YouTube subscribers and potential customers? Consider placing QR codes on T-shirts, mugs, keychains and other promotional items. Doing so gets your message across to everyone who holds or sees them. To further engage the crowd, add compelling one-liner messages on these items.

4. Flyers and Labels – Use Quick Response codes on flyers/brochures and product labels/packages to show other business information you’d like to share. Place it somewhere highly visible so people can immediately notice and scan it. Take them to your mobile site (ideally) to learn more about your products/services, or to your social media site to connect with you.

5. Window Displays – Got a brick and mortar business with premises? A QR code poster in your window or storefront display would be a perfect way to advertise your new product, announce a special offer or share your website and or social networking page on a 24/7 basis.

6. Coupons – Print your QR code on discount and special offer coupons, both for online and offline. Tip: Provide exciting deals like free trials, buy 1 take 1 and other promos if your customer or prospects shares your QR code with a friend.

7. TV Commercials – If budget is not an issue, then you may want to create a TV commercial and integrate your QR code into it. Many top brands use TV commercials to promote special coupons/offers with Quick Response codes.

Are you ready to utilise QR codes into your business promotion and marketing strategy? Hopefully, the list above will inspire you to get started on this technology.

Whatever you choose, just be sure to keep the data behind your Quick Response code interesting enough to bookmark, share and to keep people coming back for more.

And remember, visitors will be viewing the content behind the QR from a mobile device such as an iphone, so make sure that content is very mobile friendly!

This video reviews four fundamental factors that can ensure a successful social networking campaign:

1. Plan Ahead 2. Understand the Social Media landscape 3. Be Patient 4. Measure, Tweak, Rinse, Repeat

Long term engagement is the goal, so get involved Today.

Need help? Call Andy Wooles, Internet Consultant on [...]]]> First in our new series of short videos on internet marketing topics.

This video reviews four fundamental factors that can ensure a successful social networking campaign:

1. Plan Ahead
2. Understand the Social Media landscape
3. Be Patient
4. Measure, Tweak, Rinse, Repeat

Long term engagement is the goal, so get involved Today.

Need help? Call Andy Wooles, Internet Consultant on 01928 787026