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When was the last time you undertook a competitive analysis of your main online competitors? Last week? Last month? Never?!! Yet competitor analysis and positioning should be a key part of any business’s sales and marketing plan: Understand your markets Without that competitive information, you cannot know the comparative strengths and weaknesses of your proposition. And as [...] Microsoft announced last week that their Bing search engine will now be delivering personalised results which take into account the searcher’s location and previous searching habits. This is part of their quest to deliver the most relevant results to the user. This may sound familiar – Google have been providing personalised search results for some time! And Google [...] The English language can inform and it can confuse. The context of how a word is used can completely change its meaning. Every industry has its own ‘buzz-words’ and jargon which can add further confusion and ambiguity. This video sketch with Harry Enfield and Ronnie Corbett provides a perfect illustration. At WSI, we help guide our clients through the jargon [...] Christmas is the time of giving and shopping online! Every online store has the opportunity to impress its customers by providing a positive experience and so encourage them to return for future purchases. But many stores, big and small, get it wrong and lose those valuable customers. So here’s a list of ten things online retailers should avoid if [...] Most restaurants have now realised that their customers expect to find them online and so have websites. However, as pointed out in a recent article on Econsultancy, many of those sites leave much to be desired. For many restaurant owners, food is an art form and so style and design is at the forefront of their brand [...] |
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