Google Update – Local Search just became even more important!

Earlier this week, Google changed the rules of the ‘search results’ yet again, by rolling out a new presentation for displaying locally focused search results, called ‘Place Search’!

Up until this week, a search for a local service or business would usually cause a map to be displayed, accompanied by a list alongside of 1, 3 or [...]

Consumers are going digital, but is your business ready?

The world of business and consumers is becoming ‘digitized’. People now rely upon the internet more and more to gather information, buy products and keep in touch with friends and acquaintances.

This video illustrates how we are all becoming ‘digital consumers’ and how businesses are responding to this.

At WSI, we offer a comprehensive range of solutions to [...]

Horrifying Display Ads

I’m sure we are all very familiar with the way online advertisements are often tied in to the content of web pages.

The effect is the ads usually follow the theme and content of an article, and therefore relevant to the reader. And, of course, they are then more likely to click on the advertisement for more [...]

Why market your website?

For many businesses, launching a new website is still an act of faith – “Build it and they will come”.

However a website is a critical component in the overall marketing strategy and brand presence of most businesses today.

Customers, consumers, prospects, partners, and suppliers will all look towards a company’s website for information, guidance, support and [...]

Relationship Marketing and Business Networking

Relationship Marketing is something that most businesses engage in, without actually thinking about it.

It is about the building of good long term relationships with your customers through regular communication. This can take a considerable length of time as you slowly establish your credibility and competence and so develop their trust.

People generally prefer to do business with [...]