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Google has quietly introduced a neat feature to its Google Adwords advertising platform specifically for users of mobile phones with a full HTML browser (such as the iPhone, Android-powered devices or those running Palm OS). The advertiser can now add a clickable telephone number as an additional line of their ad, which is only displayed to mobile [...] Every website owner has the continual challenges of not only bringing new visitors to their site, but attracting them back again! Now Google is launching a new feature within Google Adwords called Remarketing which will enable you to advertise only to those people who have already visited your site, or your YouTube channel! For example, if you’re a [...] Completely risk free, the perfect way to try out online marketing for your business. To deliver maximum benefit for WSI clients, Andy Wooles recently sat the Google Advertising Professional examination, passing with flying colours. This follows on from the recent training event in the UK for WSI, hosted by Google UK. One of the immediate benefits is we can now offer some exciting incentives from Google for any clients wishing [...] Whether you are new to Adwords, running your own campaigns or working with a consultancy like WSI, you will find Google’s new Adwords Step by Step guide to be a useful read. It maps out in three chapters the three main elements to creating a successful AdWords campaign – organisation, choosing appropriate keywords and creating good advertisements. So [...] Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets and prospects. PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords. Recently WSI published a PPC white [...] One of the most common questions asked by clients when reviewing their AdWords campaigns is how does Google work out how each click costs? Is it just a simple auction with the highest bidder paying most. Well the simple answer is “No”, it is a lot more sophisticated than that…. The Google Chief Economist – Hal Varian, has created [...] I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate. Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?” He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns [...] |
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