The advertiser can now add a clickable telephone number as an additional line of their ad, which is only displayed to mobile [...]]]> Google has quietly introduced a neat feature to its Google Adwords advertising platform specifically for users of mobile phones with a full HTML browser (such as the iPhone, Android-powered devices or those running Palm OS).

The advertiser can now add a clickable telephone number as an additional line of their ad, which is only displayed to mobile users.

Viewers can then simply click the phone number to call and connect directly with the business. It’s a quick and convenient way for a potential customer to reach you while they’re on the move.

Recently this service has been extended in the UK to cover both geographic phone numbers and 0800, 0843, 0844, 0845 and 0870 numbers.

To learn more about using  Google Adwords and Click-to-Call to market to mobile users, call Andy at WSI today on 01928 787026.

Now Google is launching a new feature within Google Adwords called Remarketing which will enable you to advertise only to those people who have already visited your site, or your YouTube channel!

For example, if you’re a [...]]]> Every website owner has the continual challenges of not only bringing new visitors to their site, but attracting them back again!

Now Google is launching a new feature within Google Adwords called Remarketing which will enable you to advertise only to those people who have already visited your site, or your YouTube channel!

For example, if you’re a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who visited your site by showing them tailored ads on sites throughout the Google Content Network.

The remarketing ads can reinforce key messages or highlight special offers that will then draw those visitors back to your site as they continue to surf the internet.

To learn more about the power of remarketing and how it can help your business, contact WSI today 0n 01928 787026. We are Google Certified Advertising Professionals

This follows on from the recent training event in the UK for WSI, hosted by Google UK.

One of the immediate benefits is we can now offer some exciting incentives from Google for any clients wishing [...]]]> To deliver maximum benefit for WSI clients, Andy Wooles recently sat the Google Advertising Professional examination, passing with flying colours.

This follows on from the recent training event in the UK for WSI, hosted by Google UK.

One of the immediate benefits is we can now offer some exciting incentives from Google for any clients wishing to try advertising with Google AdWords.

For UK companies, your first choice for Search Marketing should be WSI – Google Adwords Professionals working directly with Google. Why settle for less?

Could the internet work harder for your business? Do you want to ’speed up’ in the slowdown?

Then contact Andy Wooles, your WSI Internet Marketing Consultant in Cheshire today!

We can help you to improve the return on your current internet investment and implement a strategy for future growth success.

It maps out in three chapters the three main elements to creating a successful AdWords campaign – organisation, choosing appropriate keywords and creating good advertisements.

So [...]]]> Whether you are new to Adwords, running your own campaigns or working with a consultancy like WSI, you will find Google’s new Adwords Step by Step guide to be a useful read.

It maps out in three chapters the three main elements to creating a successful AdWords campaign – organisation, choosing appropriate keywords and creating good advertisements.

So whether you are trying to start your own campaign, or want to understand better the campaigns created by your agency, this guide is a good starting point to build your knowledge.

WSI offers a range of fully managed Google Adwords services to suit businesses of all sizes.

PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords.

Recently WSI published a PPC white [...]]]> Paid Search or Pay-Per-Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets and prospects.

PPC advertising is available through all of the major search engines, however the brand leader and dominant force in the market is Google AdWords.

Recently WSI published a PPC white paper as part of its monthly webinar program. Entitled “Don’t Leave Your Money on the Table”, it clears away the myths, legends and lies surrounding PPC and explains how it can work for enterprises of any size and in most business sectors.

Download your Guide to Paid Search now, or call me to discuss how it could help your business today.

Well the simple answer is “No”, it is a lot more sophisticated than that….

The Google Chief Economist – Hal Varian, has created [...]]]> One of the most common questions asked by clients when reviewing their AdWords campaigns is how does Google work out how each click costs? Is it just a simple auction with the highest bidder paying most.

Well the simple answer is “No”, it is a lot more sophisticated than that….

The Google Chief Economist – Hal Varian, has created an excellent short video which explains how the ‘Google Ad auction’ works, and why effective campaign management can lower the price you pay for clicks.

Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?”

He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns [...]]]> I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate.

Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?”

He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns – unlike traditional marketing, everything can be measured and managed: inputs, outcomes and the essential return on investment.

Truly Scientific Advertising.