Buyers are calling the shots today and ‘word of mouth’ reviews matter. A negative review on Facebook, Twitter or YouTube can cost your company customers. More and more buying decisions today are based on online reviews. Your existing customers are a great marketing resource, because their words of praise about your products or services have a [...]
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In the first post about online reputation management, we identified and reviewed two of the free tools available to monitor what people are saying about you and your business on the web generally – Google Alerts and Social Mention. To round things off, here is an interesting free tool which will help you keep on top of [...] Creating a Positive Brand Impression on the Internet You may have a fantastic product or service, and a good brand name with your existing customers. But when prospective customers, clients or employees search for you on the Internet, what do they see? Thumbs-up reviews, hate sites, or no mention of you at all? Or is there [...] |
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