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Local businesses need to be found online by local searchers, because those searchers are their potential clients! Yet many businesses do not optimise their search marketing activities to address their local market. This White Paper on Local Search Optimisation was produced by WSI to accompany a recent public webinar and discusses how this can be achieved with Google [...] Local searchers are ready to buy! They are searching online looking for the product / service they need and a reputable company to purchase from. Just as advertisers are moving their marketing pounds from Yellow Pages to the web, so consumers are moving their searches from Yellow Pages to the Web as well. WSI is conducting a special [...] Two recent independent studies of UK SME websites have both highlighted that many small businesses are failing to make the most of their online presence. In the State of UK Business Websites 2010 study commisioned by Thomson Local, they found that almost 50% of sites had only very basic or no SEO work at all. The survey [...] Late yesterday afternoon, Google announced the launch of its new web-indexing system called ‘Caffeine’. According to their announcement, it “provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...] What is the first position in Google rankings actually worth? This is a figure which Google never discloses, however Chitika Research in the US recently published research based on traffic sampled from their advertising network of sites. It showed that the traffic to the No1 ranked site : was over a third of the total traffic in the sample Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and released [...] Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users. Previously this was only available to logged-in Google users based on their web history. According to Google : “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your [...] Last week, Google starting featuring real-time content from across the internet in its search results. After conducting a search, you will now see live updates from sites such as Twitter, Facebook, Myspace and Friendfeed together with headlines from news channels and blog posts. And the results will continue to be updated in a scrolling feed area as you [...] Whenever we launch a brand new website for a client, often on a newly registered domain, we always tell them that Google will probably ignore it for a few months. Then it will slowly start to index the site as the site’s online reputation grows. Some clients want to know why this happens…. There was a nice [...] Do you want your website to be understood in 51 languages? At the end of last month, Google quietly announced its website translator gadget which can be added to your site. Then when people visit your page, if their language (determined by their browser settings) is different to the language of your web page, they’ll be asked if [...] |
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