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Andy Wooles, LinkedIn

How well does Google optimise its products for search? – Report Card released

Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site.

But do the developers of Google’s myriad of web-based products follow their own guidelines?

Google has just reviewed 100 of its products and [...]

Google Personalized Search will affect your search rankings

Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users.

Previously this was only available to logged-in Google users based on their web history.

According to Google :

“This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in [...]

Google shows real-time results

Last week, Google starting featuring real-time content from across the internet in its search results.

After conducting a search, you will now see live updates from sites such as Twitter, Facebook, Myspace  and Friendfeed together with headlines from news channels and blog posts.

And the results will continue to be updated in a scrolling feed area as [...]

Why Google does not trust new websites

Whenever we launch a brand new website for a client, often on a newly registered domain, we always tell them that Google will probably ignore it for a few months. Then it will slowly start to index the site as the site’s online reputation grows. Some clients want to know why this happens….

There was a [...]

Google Automatic Translation – Good or Bad?

Do you want your website to be understood in 51 languages?

At the end of last month, Google quietly announced its website translator gadget which can be added to your site.

Then when people visit your page, if their language (determined by their browser settings) is different to the language of your web page, they’ll be asked [...]

The Best SEO in Cheshire

Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite.

Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’.

I have spoken [...]

SEO Whitepaper – Getting Your Company Visible on Google

WSI has published a new whitepaper on SEO, titled “Make Sure Your Company is Visible on Google with Search Engine Optimization”

This whitepaper examines how a company should approach Search Engine Marketing and Social Media Marketing as part of their marketing strategy.
Also, I wanted to remind you about our webinar on August 26 called: “The New [...]

Getting Seen Abroad – International SEO

More and more UK companies are looking to their export markets to help them through the recession and to grow their business.

The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning [...]

Positioning your blog

No sooner had I posted about how businesses can benefit from blogging, when I saw a really good short video on a blog I read regularly.

Rand at SEOMoz discusses how to position your blog for best effect.

Definitely worth 5 minutes if you have a blog or thinking about starting one.

Why Blogs are good for your business!

Blogs ARE good for your business because:-

They can increase the number of visitors to your site
They will help improve your search engine rankings
They can build your ‘online’ reputation

So what steps can you take to be sure your blog has this impact?

You need to post content of value to your target readership. The combination which works for many [...]