SEO Primer – Increasing Your Website Search Ranking

By now, smart business owners know that every enterprise needs a website in order to succeed. And not just any website, but one that can easily be found online. Otherwise, it will be a wasted investment. Therefore, all website owners should  focus on improving their search ranking in the top search engines such as Google and [...]

SEO Primer – What are Organic Search Results?

Most people have heard of organic search results. In fact, you will have encountered them without knowing it. In the world of SEO (Search Engine Optimization), they are also called natural or crawler-based search results. The word ‘organic’ means that a search result is based on content and keyword relevance and quality. In short, it is [...]

Search Optimisation of E-commerce Sites

Online sales need online visibility!

If your business relies on an eCommerce site, then you know it’s important to appear in the organic search results ahead of your competitors; especially if your competitors are selling the same products online. Having top rankings for an eCommerce website is crucial for long term success in the online marketing [...]

Yahoo UK to switch to Bing – finally!

Yahoo! has finally announced a date for when its main European properties switch to Microsoft’s Bing search engine for their results. For european site owners, this represents the end of a long wait as the planned migration to Bing search results was first announced in the Microsoft-Yahoo collaboration agreement signed back in early 2009.

According to Yahoo, [...]

Which comes first? SEO or Design?

For many new sites, or site rebuilds, it’s worryingly common for search engine optimisation to be the last thing considered. Often ignored until after the site is launched.

Of course, as an Internet Marketing consultant, I’m biased. But is it a coincidence that sites where SEO is an after-thought tend to perform less well than ones where [...]