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Getting high Google rankings is never far from the minds of most website owners. And Google’s guidelines for webmasters are the major guide to what is acceptable and good practice when optimising a site. But do the developers of Google’s myriad of web-based products follow their own guidelines? Google has just reviewed 100 of its products and [...] Early in December, Google quietly announced that ‘Personalized Search’ results will now be the default for all users. Previously this was only available to logged-in Google users based on their web history. According to Google : “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in [...] Last week, Google starting featuring real-time content from across the internet in its search results. After conducting a search, you will now see live updates from sites such as Twitter, Facebook, Myspace and Friendfeed together with headlines from news channels and blog posts. And the results will continue to be updated in a scrolling feed area as [...] Whenever we launch a brand new website for a client, often on a newly registered domain, we always tell them that Google will probably ignore it for a few months. Then it will slowly start to index the site as the site’s online reputation grows. Some clients want to know why this happens…. There was a [...] Do you want your website to be understood in 51 languages? At the end of last month, Google quietly announced its website translator gadget which can be added to your site. Then when people visit your page, if their language (determined by their browser settings) is different to the language of your web page, they’ll be asked [...] Businesses everywhere are cutting budgets and trying to achieve more with less, as the recession continues to bite. Unfortunately this can also drive people to make false economies – that unbelievable offer becomes very tempting when funds are very tight. But unbelievable offers rarely deliver the anticipated results, and I’ve heard the ‘war stories’. I have spoken [...] More and more UK companies are looking to their export markets to help them through the recession and to grow their business. The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning [...] |
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