Positioning your blog

No sooner had I posted about how businesses can benefit from blogging, when I saw a really good short video on a blog I read regularly.

Rand at SEOMoz discusses how to position your blog for best effect.

Definitely worth 5 minutes if you have a blog or thinking about [...]

February 6th, 2009 | Tags: | Category: Search Optimisation, Social Media | Leave a comment

Why Blogs are good for your business!

Blogs ARE good for your business because:-

They can increase the number of visitors to your site
They will help improve your search engine rankings
They can build your ‘online’ reputation

So what steps can you take to be sure your blog has this impact?

You need to post content of value to your target readership. The combination which works for many businesses [...]

February 6th, 2009 | Tags: , | Category: Search Optimisation, Social Media | Leave a comment

Why have my Google rankings changed?

A very common question that I am asked on a very regular basis.

My quick response is “Why should your Google rankings stay the same?”

As Google and the other major search engines add more and more sophistication to their algorithms in their quest to deliver the ‘most relevant’ results, there are many factors fighting against consistent listings. Lets [...]

February 4th, 2009 | Tags: , | Category: Search Optimisation | Leave a comment

Why do you want to optimise your site?

A simple question and the usual quick answer is “to be found in Google”!

But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan.

There was a good article – The 6 Goals of SEO: Choosing [...]

January 15th, 2009 | Tags: , , , | Category: Search Optimisation | Leave a comment

Which Search Engine is relevant to your business?

There are hundreds of search engines around the world and lots of companies offering automated submission services to get your site into their indexes.But are they all relevant for search optimisation?
The important question is which of those hundreds of search engines do your site visitors use? A quick check of the web logs of your site should [...]

December 18th, 2008 | Tags: , | Category: Search Optimisation | Leave a comment
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