How to convert a Facebook Profile to a Page

As most people are now aware,  Facebook profiles are meant for individuals, and Pages for organisations, brands, businesses etc.

In fact, using a Facebook profile for anything other than an individual person is a direct violation of Facebook’s terms of service, and can result in it being deleted without warning from the system.

Unfortunately many businesses in the [...]

Google Plus is now open for Businesses

Google+ has finally launched brand pages, which finally allow brands and businesses generally to join the rapidly growing Google social network.

When originally launched in the summer, Google quickly asked businesses not to implement personal profiles for their brands, but to wait for branded pages.

The new Google+ brand pages look similar to regular Google+ personal Profiles. Users [...]

Recruiters increasingly rely on Social Media

There are many stories about candidates winning jobs or being rejected based upon what the recruiting company found on the internet.

However there is little research on how much this is actually taking place in the jobs market, and importantly what are the things in social profiles which can make or break an application.

Recently, the social media [...]

Ex-employee ordered to disclose LinkedIn contacts

There was an interesting case in the High Court this week (article link) where a former employee of Hays, a recruitment company, was ordered to ‘hand over’ his LinkedIn business contacts built up while employed by them.

This spotlights highlight the area of potential conflict between businesses encouraging employees to use public social networking websites for work [...]

Facebook Edgerank or why only some stuff appears in your news feed

Do you wonder why updates from some of your friends are always in your Facebook news feed and yet others never appear? What about news from those Facebook business pages you are following? Why doesn’t that show?

Facebook Edgerank is the answer. It is the algorithm that Facebook uses to decide what appears in each users’ news [...]