How to Get More Twitter Followers and Drive Traffic to your Website

Twitter is one of the most popular, widely-used social networking tools today. Contrary to common misconception, Twitter is not only for sharing status updates. It may have started that way, but today, many entrepreneurs use this micro-blogging platform as part of their Internet marketing strategy—mainly to promote their business and generate traffic to their websites.

Here are [...]

OMG! Facebook Privacy Fiasco

At WSI, we spend a lot of time talking to clients about the effective use of Social Media, the importance of putting Acceptable Use policies and procedures in place within their businesses and how to use privacy settings.

Ultimately we are each responsible for the privacy of our own data, as the following conversation from Facebook so [...]

Business Blog Hints and Tips

Do’s and Don’ts for Business Blogging

Ultimately, even though increasing organic traffic is important, for a blog to succeed and last long, it is more important to write clear, compelling content for human readers.

Here are some do’s and don’ts for effective business blogging:

Do’s

Add links within your blog posts pointing back to other important pages that will [...]

How to convert a Facebook Profile to a Page

As most people are now aware,  Facebook profiles are meant for individuals, and Pages for organisations, brands, businesses etc.

In fact, using a Facebook profile for anything other than an individual person is a direct violation of Facebook’s terms of service, and can result in it being deleted without warning from the system.

Unfortunately many businesses in the [...]

Google Plus is now open for Businesses

Google+ has finally launched brand pages, which finally allow brands and businesses generally to join the rapidly growing Google social network.

When originally launched in the summer, Google quickly asked businesses not to implement personal profiles for their brands, but to wait for branded pages.

The new Google+ brand pages look similar to regular Google+ personal Profiles. Users [...]