How to get more Facebook fans – Great Video

Once they’ve created their Facebook page, the question clients invariably ask is ” how do I get fans?”.

There are a number of tried and tested methods such as making sure you advertise your Facebook page on your website and email signature.

This entertaining video summarises 10 ways to get more Facebook  fans. It is produced by Baltej [...]

Introduction to Google+

At the end of June 2011, Google launched its new social network – Google+ on a controlled ‘invitation-only’ basis.
Current estimates a month on are that membership is already approaching 20M, as members invite new members.

This invitation-only referral strategy is important in the launch phase as it encourages the early adopters of the network to invite their [...]

Who is on LinkedIn? Demographic Survey

How many people use LinkedIn? While big numbers can be impressive, most people are more interested in the breakdown of those numbers e.g. how many members in my industry, how many are in certain job roles etc?

This gives context to the ‘big number’ and helps people to decide how to gain most benefit from social media [...]

Migrate a Facebook Profile to a Facebook Page

A number of small businesses have mistakenly created and used a personal Facebook profile to promote their company, when we are meant to create and use a Facebook Brand or Company Page.

Some may have been created in the era before Facebook actively encouraged and promoted Business Pages.

There is a major downside to this:

- Unfortunately using a [...]

Social Media Return on Investment

“The ROI of Social Media is Your Business Will Still Exist in 5 Years!” – Eric Qualmann

In 2009, Eric Qualmann from Socialnomics produced a great video documenting the impact of social media, through a wide variety of statistics on how social media had penetrated the way we live and work..

Two years on, he has updated those [...]