Facebook – is this the beginning of the decline?

The papers over the past few days have been full of stories of impending doom, following the reports that its membership has declined in certain markets such as the UK and traffic has dropped in two of its largest countries – the US and Canada.

However closer analysis shows that these are the markets that led the [...]

Social media fights volcanic ash!

The eruption earlier this week of the Grimsvotn volcano in Iceland and the challenges posed to european air travellers by its plume of lava ash has provided an interesting case study in the effective use of social media.

In an econsultancy blog article  - How are airlines handling the volcanic ash crisis online , they compare and [...]

Perhaps you don’t need a social media strategy – a Reality Check!

Businesses, large and small, are rushing to implement a social media strategy for their company, their brands etc.

“Find us on Facebook”, “Follow us on Twitter” badges are appearing on websites, email signatures, TV ads and print ads. In fact everywhere!

But have those companies all thought through why they are doing it, and assessed the downside as [...]

Facebook launches Send Button to share content

Earlier this week, Facebook launched the new Send Button, effectively replacing the older ‘Email to a Friend’ function.

Similar in look and feel to the Like button, it is designed to be added to any website.

Click on Send and a pop-up appears, allowing you to send that article or page to individual friends, groups or any email [...]

What Brands are the most Social in the UK?

Great research from Headstream on which ‘brands’ in the UK use the Social Media most effectively, and it makes interesting reading!

Their starting point was a nomination process on Twitter last November where people were asked which brands they thought were the most social.

And then the hard work took place as the social interactivity of those brands [...]