Perhaps you don’t need a social media strategy – a Reality Check!

Businesses, large and small, are rushing to implement a social media strategy for their company, their brands etc.

“Find us on Facebook”, “Follow us on Twitter” badges are appearing on websites, email signatures, TV ads and print ads. In fact everywhere!

But have those companies all thought through why they are doing it, and assessed the downside as [...]

Facebook launches Send Button to share content

Earlier this week, Facebook launched the new Send Button, effectively replacing the older ‘Email to a Friend’ function.

Similar in look and feel to the Like button, it is designed to be added to any website.

Click on Send and a pop-up appears, allowing you to send that article or page to individual friends, groups or any email [...]

What Brands are the most Social in the UK?

Great research from Headstream on which ‘brands’ in the UK use the Social Media most effectively, and it makes interesting reading!

Their starting point was a nomination process on Twitter last November where people were asked which brands they thought were the most social.

And then the hard work took place as the social interactivity of those brands [...]

Quick Quiz – Does your business ignore its fans on Facebook?

Many businesses have invested considerable time and effort to build their communities of followers on Facebook and the other social networks.

But recent research by eConsultancy across 50,000 Facebook brand pages shows the majority then ignore those fans!!!

And the big brands are just as guilty as the smaller enterprises.

Are you guilty? Take our quick quiz to find [...]

Where are your friend online? UK Social Media graph

Facebook is the global No.1 social network, but its not the only social network. So what other networks do people use, and where are you likely to find your friends online in the UK?

A couple of weeks ago, the Mail on Sunday compiled a data graphic showing who is visiting the top 20 social media sites [...]