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Do you have important pages on your website which have a high bounce rate and low conversion rate? Avinash Kaushik explored the likely reasons for this in a recent blog post and gave a simple formula for improvement: 1. Have a clear understanding of what the purpose of that page is and With the shift of marketing budgets towards online activities, more and more companies are adding collecting visitor data, using technologies such as Google Analytics. However a recent survey in eMarketer reports that while 79% of companies are capturing data, only 30% are then using that data to improve the perfromance of their internet marketing and website! This [...] Web Analytics are vital for any business as they provide a window into your web site to examine how well it is doing its job. Every business should have a goal for its web site. It should define what actions you want visitors to your site to take - Complete a form, buy something, sign up for the newsletter [...] Its simple question that reveals a lot about a business and their internet presence. Most enterprises can provide a ’soft’ or qualititive answer – ‘we want sales enquiries and we know we get quite a few from the web site”. However far fewer have established targets or success criteria – “we aim for an average of 10 leads [...] |
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