Google Analytics goes Premium!!

Google has just announced the immediate availability of Google Analytics Premium.

Importantly, there is no impact on the Standard version of Google Analytics i.e. the free version that most busiensses use today.

Google continues to show commitment to the no-cost product  as demonstrated by the many new features that Google continues adding in to the Standard version.

Google Analytics [...]

Improve Your Online Conversions – Free e-book from Google

Google supply a number of free tools and product features to help a website owner to improve the conversion rate of a website i.e. the number of visitors that take a desired action.

However these can be daunting and confusing to the non-technical person.

To help address this, Google has just released a free e-book – “Improving Online [...]

Tracking traffic to your Facebook Page

So your business now has a presence on Facebook with its own customised Page, and you’d like to know how popular it is!

Facebook provides plenty of useful statistics through the Insights panel, which is available to the Page Admins. This includes -

User information (tracked daily):

Active Users
New Likes
Demographic split by age and gender

Page Activity:

Page views and [...]

Will you opt out of Google Analytics?

Over the past few years, Google Analytics has become very popular with website owners wishing to track website usage and visitor statistics. It has everything most businesses need, its easy to use and free.

Privacy is an issue with any tracking or monitoring mechanism, whether its web analytics or video surveillance cameras. The collection of data by [...]

Yes you can monitor and measure Social Media Marketing

One of the often heard concerns about the use of social media by business is “How do I know its working?”.

A very valid concern as the traditional web analytics methods can only really measure activity on your own website.

However there are now a wide variety of new tools and services available to allow companies and their [...]