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Its a common problem for most online shops – they attract lots of visitors but few of them make it as far as exiting through the check-out. So why do people decide to stop shopping in one store and head off to the next internet store? Recently Econsultancy surveyed 2000 UK consumers to assess why consumers make the [...] When people visit your website for the first time, they want to form a picture of your business. So they’ll often head straight to the ‘About Us’ or the equivalent page straight away. So its important that this page really earns its keep. Seth Godin recently wrote a very good blog post on this subject. He highlighted five guidelines [...] While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs. Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the difference. Are [...] Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%. They [...] We are often asked for website examples and client case studies. As a worldwide organisation active in 80+ countries, WSI has experience of almost every type of website and from probably most industry sectors. We have therefore created on online reference source for interested parties called the WSI Wisdom Book – it is an e-book with case studies [...] |
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