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While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs. Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the difference. Are [...] Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%. They [...] We are often asked for website examples and client case studies. As a worldwide organisation active in 80+ countries, WSI has experience of almost every type of website and from probably most industry sectors. We have therefore created on online reference source for interested parties called the WSI Wisdom Book – it is an e-book with case studies [...] Every so often, a company will decide it needs to redesign or refresh their website. But often neglect to think about why and what they want to achieve. Seth Godin in a blog post a few days ago came up with a great list of “Things to ask before you redo your website” :- What is the goal [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed [...] There’s a great post today from Seth Godin which concisely summarises the difference between marketing and sales. In summary: Marketing tells a story that spreads. Seth then posed the interesting question – how do you overcome that resistance where you don’t have a salesforce? For companies that use their website to generate [...] Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take. On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to [...] Lots of people are now linking to video content on YouTube from their website and blog. But did you know you can link to a specific point within the video? I didn’t until I read Matt Cutt’s blog post this morning on linking into a YouTube video. As his post explains with an example, you can add a [...] They say a picture tells a thousand words. And we all know that the search engines love text and largely ignore the graphics. But what about us humans? Here’s a really neat web site which will ‘vacuum’ all the words off a web site to leave just the graphics – www.netdisaster.com Just enter a URL and then [...] |
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