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We are often asked for website examples and client case studies. As a worldwide organisation active in 80+ countries, WSI has experience of almost every type of website and from probably most industry sectors. We have therefore created on online reference source for interested parties called the WSI Wisdom Book – it is an e-book with case studies [...] Every so often, a company will decide it needs to redesign or refresh their website. But often neglect to think about why and what they want to achieve. Seth Godin in a blog post a few days ago came up with a great list of “Things to ask before you redo your website” :- What is the goal [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed [...] There’s a great post today from Seth Godin which concisely summarises the difference between marketing and sales. In summary: Marketing tells a story that spreads. Seth then posed the interesting question – how do you overcome that resistance where you don’t have a salesforce? For companies that use their website to generate [...] Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take. On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to [...] |
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