Email marketing has traditionally been one of the cost-effective and powerful ways to communicate with a network of contacts and nurture the relationship.
With the growing adoption by businesses of social media such as Twitter, Facebook and LinkedIn, many companies have shifted focus away from email marketing.
But the two channels can and should be working together.
Email marketing can encourage social media membership, while the social media can be used to promote email sign-ups.
It is important to establish and promote different roles for the two channels. Typically email marketing can be more targeted and exclusive, as you can gather demographic data as part of the sign-up process. So valuable content can be shared with a selected audience e.g. seasonal sales vouchers.
Social media membership is typically a lot broader and probably less well qualified. Involvement and shared content can encourage interaction with the company website, email sign-ups etc.
If you would like to understand more about how email marketing and social media can benefit your business, call WSI on 01928 787026
