In the keynote address at the WSI Conference last weekend, Google made this interesting observation:
- Most companies focus their interent marketing on being found when prospects are searching.
-BUT most people spend 95% of their online time ‘beyond’ search!
As another speaker stated in a subsequent session, internet users spend most of their time surfing sites and socialising online.
So ’search marketing’ is an important part of a broad internet marketing strategy. However a well-structured campaign should also target potential prospects when they are surfing third party sites and socialising on Facebook etc . This could be through use of the Google Content Network, display advertising and even using online ad remarketing techniques.
If consumers visit a website but don’t buy, remarketing or retargeting technology enables retailers to serve them future ads on other sites to try to entice them to return and to remind them what they have left behind.
Broadening the reach of your online marketing to cover search, surf and social use of the internet can raise brand awareness and bring quality traffic to your website.
To find out how to implement such a campaign for your business, call WSI Chester on 01928 787026.
