While the recent announcements from Google and Facebook have caught the headlines, a survey by Pew Internet & American Life Project found that internet users are now less concerned about the amount of information available about them online, than in 2006.
Pew found people were becoming much more likely to look up their own names in search engines to manage their ‘reputation’, rather than check their privacy.
This shift toward a less private internet is movement towards with the ‘radical transparency’ privacy vision of Facebook CEO Mark Zuckerberg.

