People in non-English speaking countries search for and surf local and localised websites.
Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market.
As properly localised sites are definitely preferred by users, Google will aim to deliver to local users the best possible search results. Often, those results will be pages that are localised, for the user’s location and/or in the user’s language.
It is therefore vital that thought and planning is put in to website design, structure and content to obtain local search engine visibility. Then appropriate internet marketing strategies can be put in place, such as search optimisation and pay-per-click advertising to promote the site locally.
As this recent Google Webmaster Blog post illustrates even your choice of domain can have a major impact on whether your website will be seen by searchers in other countries and languages.
If your company is operating and marketing internationally and you would like the visibility of your website to be improved in those markets, call WSI Cheshire for a free initial consultation. We have the expertise and experience to get results.
WSI is part of the UK Export Marketing Alliance
