I was planning to write a post on the reasons why internet-based advertising, such as pay-per-click, will be a key weapon in the current economic climate.
Then I read Seth Godin’s post from a few hours ago – “Do Ads Work?”
He spells out very neatly why marketing budgets should never be an issue for well managed digital campaigns – unlike traditional marketing, everything can be measured and managed: inputs, outcomes and the essential return on investment.
Truly Scientific Advertising.
