All marketing activities are usually aimed at one of four groups of people, according to a recent post from Seth Godin:
- Strangers – customers to be, but not yet
- Critics – those that would speak ill of you, or need to be converted
- Friends – those that might have given permission, or even buy now and then
- Fans – members of your tribe, supporters and insiders
As Seth pointed out, you can’t please all the groups at the same time. Also most marketers lean towards a default style of working – many focus on ’strangers’ looking for new prospects and neglect their ‘friends’.
Yet it is often easier to get more business from an existing client, than find a new client.
Traditional internet marketing techniques such as SEO, Adwords, email marketing, are very effective for reaching and communicating with both friends and strangers. Now social media gives businesses the capability to engage in dialogue with both fans and critics.
To get internet marketing and the social media working hard for your business, give WSI a call on 01928 787026.