Many businesses faced with the challenge of bringing new life to their website will call in their local graphics agency or web designer.
And for most, starting with visual design elements is starting in the wrong place entirely and they will likely end up with a new website that looks different, but probably performs no better than the old one.
By contrast, an Internet Consultancy such as WSI Chester will look at how the internet fits within the overall business strategy and agree the business objectives for the website, target visitor types and the required outcomes.
We help the client to step back from analysing menu systems and colour schemes and focus initially on their business needs and the requirements of their site visitors.
The priority is ‘what should it do for my business?’, and not ‘what should it look like?’ – decide strategy first, then you can choose the most appropriate tactics.
For example, the same website promoting annual holiday insurance would be styled significantly differently if it was targeting 18-25 age group than if it was aimed at the 50+ segment.
For a no-obligation discussion about your current internet strategy and options for the future, call Andy of WSI Chester on 01928 787026 today.
