Last weekend, WSI held an international conference in Birmingham, UK. It brought together over 140 WSI internet consultants from the UK and the rest of Europe, South Africa, the US, Canada and even Panama.
The opening keynote address from Google set the tone for the whole meeting by focusing on the challenges of marketing to people whose lives are becoming increasingly entwined with the internet – searching, surfing and socialising.
Other technology partners took up and expanded this theme in their sessions, looking at how WSI consultants can deliver real results to their clients in this rapidly changing world. Internet marketing is expanding to become digital marketing and advertising, embracing online media as diverse as YouTube and digital billboards!
However the real strength of the conference was the sharing of experience and best practice, knowledge and insights between the delegates in both formal sessions and informal networking. Case studies ranged from improving the profitability of a van hire company in Bristol to launching the latest BMW across Central America, with lessons applicable to everyone.
It demonstrated the power that WSI can deliver to a client, whatever their size and wherever their market – The “Power of Many”.
Contact WSI Chester today on 01928 787026 to learn how we can help you.
