Some businesses are cautious about the use of social networks and consider it too risky for their brand promotion strategy.
However careful implementation of a well planned strategy will generate great results. And the more the content published in that campaign is shared, the greater the benefit in terms of brand promotion and visibility.
It features the most common mistakes that businesses make in the area of content marketing, as well as describing solid and effective strategies you can use to steer the content marketing course of your company.
To learn more about Content Marketing, call Andy on 01928 787026.
Your business is continually being checked out on-line, whether you know it or not.
It is therefore essential to ensure that your prospects are building a positive image of your business during their due diligence research. That means not relying upon third party web sites, but implementing your own strategy to build Brand Authority.
The five key components of the strategy comprise:
1 Content marketing – demonstrating expertise and knowledge
2 Social media marketing – encouraging engagement with the business
3 Video marketing – component of content marketing. Excellent for showing personality of a business and client testimonials.
4 Personalised marketing – delivering tailored messages to the right person and the right time
5. Reputation marketing – establishing and promoting review process to encourage customer feedback.
Earlier today, Andy Wooles of WSI Chester successfully completed the Social Selling Mastery course and passed its associated certification exam.
With the training spread over 12 one hour instructor-led webinars, course attendees are shown how to integrate the use of social networks such as Linkedin and Twitter into their daily sales routine to build their prospect pipeline, influence buyers and gain competitive intelligence.
The webinars themselves are reinforced through regular homework using the tools, and there is continued access to the webinar materials for 12 months after graduation.
Many B2B sales organisations have found that the performance of teams deploying social selling techniques have significantly exceeded the performance of those using traditional techniques such as cold calling. Major sales organisations like Oracle are training their sales teams worldwide to use the power of social selling.
If you’d like to learn more about how social selling can help build your business, give me a call on 01928 787026.