Understanding your online competition is essential when planning your digital marketing strategy and associated campaigns. Without properly researching the competitive landscape, you will be fighting blindfold and with your hands tied behind your back.
This video outlines five important steps to understanding the online competitive landscape and then using that knowledge to gain a real competitive advantage in your chosen market.
A little healthy competition has never hurt anyone…but it can get those prospects flocking to your door, while your local competitors are left shocked and lonely.
However, when you take a glimpse at some stats, the competitive spirit across the digital world looks a little…well, dismal!
No-one can be awesome all of the time. But you can try to beat your competition! Take a look at how and where other businesses are falling short so you can capitalize on their mistakes and advance on their territory!
Content marketing has become an integral part of the overall marketing strategy of many businesses as a method to inform and engage with potential clients.
However for this strategy to be effective, you need to understand the concerns, objectives and motivations of your target audience.
Researching and developing buyer personas will help you to determine the kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about; and understand where buyers find and consume information.
The result is content which is much more interesting for the target audience, and a much more productive marketing campaign.
To help guide you through this process, WSI has created a set of ‘cheat sheets’ which can be downloaded below.
If you require assistance with this process, call Andy Wooles at WSI Chester on 01928 787026.