Google donates free tools to UK charities and non-profits

Many charities and not-for-profit organisations are missing out on significant support from Google because they are unaware of its Google for Non-Profits initiative.

Google for Nonprofits offers qualifying organisations access to highly discounted or free products. These tools can help you find new donors and volunteers, work efficiently, and get supporters to take action.

Currently the scheme provides free access to the following premium products:

Google Apps for Non-Profits – free access to the Apps suite of products including Gmail, Google Calendar and Google Drive cloud storage.

Google Ad Grants – Free Adwords advertising to promote your website through keyword targeting. ‘Free’ click budget of up to US$10,000/month.

YouTube for Non-Profits - Premium branding capabilities on YouTube channels,including the ability to select custom thumbnail images, and call-to-action overlay on your videos.

Google Earth Outreach – visualise your cause through Google’s mapping technology, such as custom maps of projects.

To learn more about this exciting program and the application process, visit Google for Non-Profits today.

 

5 Simple Steps to Email Marketing Excellence

Email marketing is a central pillar of the digital marketing strategy for many businesses as it can encourage engagement and interaction with a wide audience and build loyalty. This in turn can lead to more referrals and repeat business.

There are five important factors to consider when constructing an email marketing strategy and these are explored in the video below:

1. Actively encourage subscribing when undertaking any marketing actions.
2. Develop creative subject lines to encourage subscribers to open your emails.
3. Segmenting your lists can allow content to be tailored to groups of subscribers.
4. Use visuals and graphics carefully. Email is a largely text-based medium.
5. Respect your subscribers and their privacy. Allow them to opt out of some or all emails.

 

If you are interested in making your email marketing campaigns more effective, contact WSI Chester today on 01928 787026.

Content Marketing is like Gardening!

Content marketing is the foundation for an effective digital marketing strategy to build customer engagement. And the ‘Holy Grail’ is when a piece of content goes ‘viral’ and is shared and shared.

But this will not happen instantly as soon as you publish that blog post or video.

Think about your content as a seed and social media as the soil. When you start creating content and sharing it on social media, you are essentially planting a seed. Most seeds don’t germinate in an hour or even a week, and they don’t reach their fully blossomed state for much longer.

Similarly, your content (as a whole) won’t begin to blossom and bear fruit for quite a while. The only certainty is that if you don’t water and care for your plant, it won’t grow. If you are not giving your content creation and social presence the attention and care they need to be effective, they won’t grow and mature they way you want them to.

But if you trust that your hard work will pay off, you will eventually have a fully-grown content plant surrounded by rich social media soil!

If you are interested in attracting new customers to your business using content marketing, contact WSI Chester today on 01928 787026.

5 Social Media Content Ideas for better Customer Engagement

As discussed in previous posts, effective content marketing can improve your company’s web visibility, increase traffic levels and help nurture existing prospects to become clients.

However the quality of the content is critical to whether your content marketing will raise customer engagement and so deliver business results.

This video outlines 5 ideas to help develop content that will be attractive and interesting to your target audience:-

1. Educate your readers by sharing knowledge
2. Ask questions
3. Share relevant third party content adding your own content
4. Use visuals (images, video) as much as possible
5. Make your content shareable.

 

If you are interested in attracting new customers to your business using content marketing, contact WSI Chester today on 01928 787026.

Who needs a Website Migration Strategy!

At some point, every business will decide it is time to improve, update, redesign, refresh their website. It might be triggered by a re-branding, new products, new directions or just the feeling the current site is looking ‘old’.

So the business engages a web agency and a number of months later a sparkling new site appears on the internet, and the old one is consigned to the archives of the web.

But then for many businesses the euphoria disperses rapidly as they realise that their sparkling new site is being ignored by Google and no longer features in the rankings, and that their traffic levels have dropped.

So what went wrong?

Fundamentally you cannot demolish one site, replace it with a different one and hope everything will be fine. This can destroy a site’s hard won reputation in the eyes of the search engines as it damages their trust in the integrity of the site.

But it need not happen!

If you were planning to demolish a house and build a replacement on the same plot, you would carefully plan the transition from one to the other, and it should be no different in the world of web development. Yet it is surprising how few web agencies do it – they just assume they are building on a ‘green field’ site with no legacy to protect.

Web site migration is a series of tasks which can help to ensure the impact on your business of the site switch-over is minimal. It can help protect traffic levels and web rankings, existing links and reputation. Yes, there is a cost, but why would you not want to retain and protect your existing reputation rather than starting from scratch.

There is a lot of information on the web from reputable sources on the types of actions to be considered. This guide is arguably one of the most comprehensive - http://moz.com/blog/web-site-migration-guide-tips-for-seos

WSI  regularly provides guidance assistance to clients and their web agencies on planning and implementing website transition strategies. If you are planning a website refresh, talk to us about planning the transition.