Content Marketing is the ‘hot topic’ in the world of online or digital marketing.
However the use of unique, inspiring, informative, useful content has always been the foundation for effective marketing and advertising.
What is different in the digital age is that the number of ways that content can be presented has multiplied as has the mechanisms available for delivering it to the target audience.
As well as creating the content itself, content marketing is as much about understanding the different campaign options available to a business, choosing the most effective ones and measuring their impact.
To help provide some structure and organisation to the world of content marketing, Chris Lake of eConsultancy.com has created a Periodic Table of Content Marketing.
This infographic provides an overview of the key elements of content marketing such as strategy, content type, platform, format, goals.
The Periodic Table of Content Marketing, by Chris Lake.
This table can be a very useful tool to help a business to define its content strategy. For example:
- Which formats to use and the content types which will appeal to the target audience.
- Which mechanisms to use to distribute and share the content
- Selecting relevant metrics and goals to track the success of a campaign
If you would like to discuss how content makreting can benefit your business, why not give us a call on 01928 787026.