Many business struggle to integrate the use of social media within their marketing structures and processes. Who is responsible for doing what? Approval processes? etc?
To simplify things, try to think about ‘social relationship management’ as nothing more than a coordinated approach to using social media. Social relationship management tools allow you (or somebody on your behalf) to manage your various social media accounts from one central place.
If you’re a marketing manager, a social relationship client enables you to oversee and assign responsibilities to your team members, and assess the quality of their work (from the same tool they are using).
If you’re a small business owner outsourcing social media work, a social relationship tool is a great collaboration method.
You have the ability to approve and edit social media activity before it goes live or even post a few messages on your own if you have the time.
Overall, social relationship management exists to make your life easier by centralizing social media for you and your team.
For more information about immersing your team in social relationship management, contact your local WSI Consultant now.