December is usually a polarized month for businesses. If you’re in retail, things are hectic; for the majority of other businesses, December often slows to a crawl. This article is aimed at those of you ducking out of the office to do Christmas shopping, and generally spending December with visions of sugarplums dancing in your head. Christmas is awesome, but there will be time enough to celebrate. You know it’s going to be slow, so instead of dwelling on a lack of business, why not take an introspective look at 2014 and couple it with a peek into the future?
Be honest in your self-assessment. Did your business execute on its digital marketing strategy in 2014? What worked and what didn’t? What steps can you take in order to do better marketing in 2015?
At WSI, 2014 was all about helping businesses and marketers do things the right way. The digital space is complex because there’s more than one way to execute a strategy or tactic. In 2014, we focused on teaching people how to avoid common marketing mistakes and take advantage of tactics that could launch them ahead of their competitors.
We believe that if you tuned in for our monthly videos, webinars, newsletters and blog posts, you are in great shape to do exceptional digital marketing in 2015. However, in case you missed our best stuff, here’s a quick reminder of the top digital marketing mistakes to avoid and some resolutions you can actually stick to for the coming year.
Digital Marketing Mistakes To Avoid:
Remaining Stagnant: if there’s one thing we stressed in 2014, it’s the need to embrace change. A great way to ensure your business keeps moving is by implementing AdaptiveSEO™, a new and agile method of search marketing.
Wasting Marketing Pounds: with so many tactics and strategies competing for your marketing pounds, it’s easy to throw your budget down the drain. Throughout 2014, we talked about how to prevent the pitfalls of a leaky-bucket PPC campaign and conversely, how much value there is in social ads.
Company Focused Content: more companies are buying in to content marketing, which is great. But the influx of marketers deploying content strategies also means an increase in common content marketing mistakes. The fewer mistakes you make, the more successful you’ll be.