Improve ROI of On-line Ads – Cheat Sheet

Did you know that 96% of people leave a website without buying anything or taking any action?

Or 49% of people will visit 4 or more websites before making a purchasing decision!

With remarketing techniques,  you can produce targeted messages and display ads to lure them back to your site.

Effective selling means being in the right place at the right time, and remarketing can keep your brand in front of people during their buying process.

The result is a greatly improved Return on Investment from your online advertising.

To learn more, download our Remarketing cheat sheet below.

Remarketing to Improve Advertising ROI

Which comes first – the content or the distribution ?

Many companies, both large and small, are implementing content marketing as part of their overall marketing strategy. And often there is a debate about how much time should be invested in content creation vs building distribution networks.

If you invest in content, its success is dependent upon its visibility to the largest number of people. Good content is written for a specific audience, so needs to be delivered to them if it is not to be wasted.

If you prioritise creating networks, then a flow of good content is needed to help nurture and grow them. A network starved of content will disintegrate.

A good content marketing strategy is a symbiosis of content and distribution, with equal investment in both.

In a recent eConsultancy article, Carson discusses this balance at length, and examines the challenges of creating a successful viral video. When 300 hours of video are uploaded to YouTube every minute, the chances of any video going viral becomes a lottery. And nobody can really plan what content will have the capability to go viral.

He also looks at the success of content distributors such as Huffington Post, BuzzFeed and Upworthy. These have largely been built using curated rather than self-created content.

Finally within the article, he summarises by quoting the US entrepreneur Gary Vaynerchuck: “Content is King, but marketing is Queen, and she runs the household.”

Content needs Distribution AND Distribution requires Content – businesses need to invest in both.

How Social Butterflies respond to Social Advertising

Social butterflies and social advertising

5 Great Ways to Improve Brand Promotion

Brand visibility and brand promotion are important for most businesses.

This video highlights five important areas which are often neglected by many marketeers. Each can help raise the visibility of your brand with your target audience.

The five key components of the strategy comprise:

1 Using Google Adwords Ad Extension can increase the effectiveness of campaigns

2 Advertise on YouTube, it is the No2 search engine.

3 Google’s Display Network can give visibility to your ads when people are browser other websites.

4 Remarketing advertises to previous visitors to your website, and can significantly raise conversion rates

5. Don’t forget mobile. Make sure your website and your marketing is mobile friendly.

How to create Share-worthy Content – Cheat Sheet

share-worthy-contentSome businesses are cautious about the use of social networks and consider it too risky for their brand promotion strategy.

However careful implementation of a well planned strategy will generate great results. And the more the content published in that campaign is shared, the greater the benefit in terms of brand promotion and visibility.

Download our Cheat Sheet on creating Share-worthy Content – five simple tips to help you create content that people will read and share.