Social Selling Mastery Course – February 2015

Enrolment for the first  ‘open enrolment’ WSI Social Selling Mastery Course of 2015 commences on February 2nd.

This 12-Module Social Selling Training program is a mixture of instructor-led webinars, supporting slide sets and pdfs, interactive exercises and tests. Full details can be found here.

The course commences with the first webinar module on 11th February at 4pm (UK).

The course fee is £995+vat per person.

To book your place,  call us on 01928 787026. Numbers are limited.

Alternatively, if you are interested in future Open Enrolment courses, or having a custom course for your company, please contact us.

How to create SMARTER content

A great infographic produced by one of our partners which tackles the challenges associated with creating better, smarter content.

Effective focused research is probably the one component that will make most difference to the effectiveness of the content you create.

A PDF copy of the infographic can be downloaded by clicking on the image.


Simple Digital Marketing Resolutions For 2015

Its that time of year again, so here are three New Year Resolutions to consider for your business in 2015

1 – Get Mobile: as a society, we’re heading down an increasingly mobile path, so prepare for the future by monitoring consumer technology and creating the content for your on-the-go consumers.

2 – Get Agile: don’t be afraid to take risks and try new things in 2015 (like display ads, for example). Making an uncomfortable move is better than standing still.

3 – Commit And Don’t Quit: show your customers how much you love them and never ever stop. It makes all the difference.

If you’re looking for help and guidance in planning your 2015 digital marketing strategy, get in touch with WSI Chester today!

And if nothing else – Be Inspired!!!

Have a Happy and Prosperous 2015!

2014 Year in Review – Digital Marketing In 2015

December is usually a polarized month for businesses. If you’re in retail, things are hectic; for the majority of other businesses, December often slows to a crawl. This article is aimed at those of you ducking out of the office to do Christmas shopping, and generally spending December with visions of sugarplums dancing in your head. Christmas is awesome, but there will be time enough to celebrate. You know it’s going to be slow, so instead of dwelling on a lack of business, why not take an introspective look at 2014 and couple it with a peek into the future?

Be honest in your self-assessment. Did your business execute on its digital marketing strategy in 2014? What worked and what didn’t? What steps can you take in order to do better marketing in 2015?

At WSI, 2014 was all about helping businesses and marketers do things the right way. The digital space is complex because there’s more than one way to execute a strategy or tactic. In 2014, we focused on teaching people how to avoid common marketing mistakes and take advantage of tactics that could launch them ahead of their competitors.

We believe that if you tuned in for our monthly videos, webinars, newsletters and blog posts, you are in great shape to do exceptional digital marketing in 2015. However, in case you missed our best stuff, here’s a quick reminder of the top digital marketing mistakes to avoid and some resolutions you can actually stick to for the coming year.

Digital Marketing Mistakes To Avoid:

Remaining Stagnant: if there’s one thing we stressed in 2014, it’s the need to embrace change. A great way to ensure your business keeps moving is by implementing AdaptiveSEO™, a new and agile method of search marketing.

Wasting Marketing Pounds: with so many tactics and strategies competing for your marketing pounds, it’s easy to throw your budget down the drain. Throughout 2014, we talked about how to prevent the pitfalls of a leaky-bucket PPC campaign and conversely, how much value there is in social ads.

Company Focused Content: more companies are buying in to content marketing, which is great. But the influx of marketers deploying content strategies also means an increase in common content marketing mistakes. The fewer mistakes you make, the more successful you’ll be.

Digital Marketing Predictions for 2015

Future of Digital Marketing 2015 Infographic