Blogs ARE good for your business because:-
- They can increase the number of visitors to your site
- They will help improve your search engine rankings
- They can build your ‘online’ reputation
So what steps can you take to be sure your blog has this impact?
- You need to post content of value to your target readership. The combination which works for many businesses is a mixture of Industry News (and your comments on it) and Tips, Tricks and Helpful Information. Both of these engage with and are useful to the readership. These should represent the majority of blog posts. You can then inject the occasional posts about your business, products and services. Remember, it must be interesting to your readership – you want them to come back for more!
- The blog should ideally be part of your main domain and integrated within the site. This benefits both the vistors who can easily move on to explore the main site and also the search engines. The in-bound links generated by a successful blog will count towards the overall site ranking, plus they see the overall site expanding continually.
- Post regularly, ideally at least once a week. It encourages the search engines and site visitors to keep returning to your site. Make posting a habit, and look out for items to blog about.
- Don’t forget to use the technology. An RSS feed is a standard part of most blog platforms and allows your readership to be automatically informed when there’s a new post. So it keeps your company visible with them.
- Make sure you use your ‘target’ keywords within the posts. The more you talk about a subject on the web, the more likely you are to be ranked for it. And the converse is definitely true!
- Promote the blog and your posts over the WWW. Use social bookmarking to tell “everyone” about your latest posts. This is a subject by itself and deserves its own post in the near future!
Need help getting started? Give me a call or drop me an email.
