More and more UK companies are looking to their export markets to help them through the recession and to grow their business.
The internet can be a powerful tool for getting sales and marketing messages in front of target clients in export markets. However like any strategic marketing campaign, it requires careful analysis and planning if you message is to be seen and understood online.
Probably the most fundamental question is whether you plan to develop a market within a specific country or group of countries, or do you want to be visible and accessible to specific language groups wherever they may be. For example is Spain your chosen market, or all speakers of Spanish? Sometimes the two are closely aligned, but often a country may have a number of ‘business’ languages.
This can help determine the most appropriate strategy for domain names and how the webcontent is translated and structured. And ultimately this will determine how that content is viewed and indexed by the local search engines.
There isn’t one ‘right’ answer which fits every company – no ’silver bullet’ strategy for getting your web content seen in overseas markets.
However by understanding a company’s export objectives and marketing strategy, we can advise on the most appropriate internet marketing strategy for that business and then implement it.
WSI is a member of the UK Export Marketing Alliance, which aims to deliver a comprehensive collection of skills and services to help UK exporters.
If you would like to discuss how an effective internet marketing strategy can help your export business, please contact us.
