Whenever we launch a brand new website for a client, often on a newly registered domain, we always tell them that Google will probably ignore it for a few months. Then it will slowly start to index the site as the site’s online reputation grows. Some clients want to know why this happens….
There was a nice piece of research from the team at SEOMoz in the US which really underlined why Google, and the other search engines to a lesser extent, ignore new pages on new sites.
SEOmoz technology crawls the web regularly, visiting tens of billions of webpages. However they found that after only a month, 25% of those pages were either ‘duplicate’ or couldn’t be retrieved. After 3 months, that had risen to 65%!
After one year, only 20% of those original pages could be retrieved and indexed, 80% had disappeared!!
So Google’s strategy is to let nature take its course, and after a few months spend effort on indexing those pages which probably have a future.
But there are things site owners can do to help persuade Google that they are survivors and get their site properly indexed quickly and efficiently.
If you would like to learn more, please give us a call on 01928 787026
