The business use of Social Media is one of the fastest growing areas of the internet, yet many companies are overlooking the positive impact these sites can have on their business.
Facebook alone handles more than 600 million searches per month and over 30 billion page views with its user base growing by 3% week over week. Within the UK, it is the Number 2 site after Google. It is no longer the exclusive domain of the college student, but is actively used by all ages.
But Facebook is just one of many social networking sites on the web, along with other sites such as YouTube, MySpace and LinkedIn. These sites now cater for people of all ages, from school age to senior citizen. And many social media users tend to spend over 2 hours a day using their favourite social networking sites. They could be talking about your company or reviewing your products, so why not let them network with your company?
There are numerous ways to engage with the social networks for maximum impact – this is social media optimisation. For most companies, the starting point is building a presence on Facebook, LinkedIn etc, and engaging with those communities. For others, they may find participating in blogs and forums can be effective. Some companies create product videos for YouTube and streaming them across MySpace, Facebook and the many video networking websites across the web.
With the increase in social networking across the web, social bookmarking sites have been steadily increasing in users. These websites allow users to create bookmarks of sites they have found interesting, similar to Favourites within your browser, but are shared across the entire user base. These are sites such as digg, del.icio.us and Technorati. When utilized correctly, not only do these sites provide you with added brand awareness, but can generate traffic and bring search engine optimisation benefits.
Now is the time to get started with Social Media. Call us today and get the Social Media working for your business.
Use of social media has become the primary internet activity for UK consumers, and business needs to follow them.
Search engine optimisation enables you to target prospects through the search engines – Social media optimisation can drive traffic from almost anywhere else!
For a free review of how the Social Media could impact your business, call us today.
