“Conversations among the members of your marketplace happen whether you like it or not.
Good marketing encourages the right sort of conversations“…..Seth Godin.
The key to successful participation in any social media marketing is to do so genuinely, to value relationships and not to take goodwill for granted. So, what are some of the best social media marketing techniques that can work for your business ?
Here is a short list of six top tips on using Social Media to promote your business.
1. Be There – Take Part
With over 400 million Facebook users and 1.5 million businesses with Facebook Pages, your clients and prospects are already there!
Invest time in understanding how social media is being used in your marketplace by prospects, clients and competitors.
2. Look Good
First impressions count online.
Customise profiles etc to reflect corporate branding and useful professional profile images.
3. Give to Gain
The mantra of good business networking.
Contribute to Groups, answer questions, share knowledge. Will raise your credibility and visibility.
Give value, quality before quantity.
4. Build Quality Relationships
Build an online network you can rely upon – nurture contacts.
Don’t agree to every anonymous connection request.
Quality, not quantity.
5. Listen
Two eyes, one keyboard!
What are people saying about your brand, company, market? Then start a conversation.
6. Be Nice
Be helpful, positive, professional.
Be accountable.
Never forget, you are representing your business and yourself.
