As most people are now aware, Facebook profiles are meant for individuals, and Pages for organisations, brands, businesses etc.
In fact, using a Facebook profile for anything other than an individual person is a direct violation of Facebook’s terms of service, and can result in it being deleted without warning from the system.
Unfortunately many businesses in the past have ignored this, setting up profiles rather than pages. And until recently, Facebook did not provide a mechanism to convert from one to the other and move a network of followers.
However help is now at hand as Facebook has opened up a migration path (see Facebook Help) which will transfer the profile pictures and add all profile friends and subscribers as people who like your page.
No other content is transferred, so any other important content within the FB profile e.g. messages, photo albums should be downloaded from the profile before the migration process is started, and then manually added in to the page.
If you are one of those businesses still using a profile on Facebook, then now’s the time to plan the move to a FB Page. The benefits of using a Page are huge as it offers a wide range of features and facilities to help you promote your brand.
A Facebook Page is an important internet marketing asset for many businesses. Give Andy at WSI Chester a call on 01928 787026 to learn more about how Facebook could help your business.
