One of the ‘joys’ of social networking, Web 2.0 and the internet today is that people are sharing their opinions about products and services all the time.
When researching a purchase, most people will look for reviews and testimonials to add some ‘colour’ to the supplier’s own information. A good supplier understands this and will encourage clients to post reviews on his own site and other relevant websites, forums etc.
But what happens when you get a very negative review posted to your site. The instinctive response for many is to edit it out, however as Jeff Sexton pointed out in a recent blog, there are sound reasons why you shouldn’t edit your way out of negative reviews. A negative review can give credibility to the other positive reviews and the review process on your site.
To ensure any negative review is seen ‘in context’ then you should actively encourage clients to review your products and services on line. It is the majority of clients who have a positive experience with your product or service who are the least likely to post a review.
So work to increase the overall number of reviews and the impact of the occasional negative review can be minimised. Let the readers ‘edit’ it out by realising it is the exception, not the rule.
For advice on how to encourage reviews and use the power of social networking, call or email for a free consultation.