With all the hype about business use of social media, many organisations forget to put some simple measures in place to track the success of their social media strategy.
The starting point is always to go back to basics and document some core objectives for that strategy if they are not already in place – i.e. why are you investing that time and effort?
They could be to increase leads, improve profits, raise brand awareness, increase traffic, improve customer interaction etc etc
These objectives will point to basic analytic measures which can be tracked over time as the campaign develops. Some will be basic business indicators such as lead counts, order volumes and sales. Others will be web-based measures such as web traffic monitoring, fan counts and interaction levels.
An article from econsultancy.com last year discusses this in some detail.
However, as with any marketing, it is important that measurement and analysis are implemented as part of any Social Media strategy.
Otherwise how do you know how well it is working? Or where it needs improving?
If you would like advice on launching and measuring the success of a social media strategy for your business, call WSI today on 01928 787026.
