More and more companies are now seeing the potential benefits of engaging with their markets and clients using the social media.
The instinctive reaction for many is to set up the profiles and immediately starting pushing out content. However the best way to engage and build your network of followers is to start by listening…….
Use Twitter tools such as Seesmic, Tweetdeck or Hootsuite to monitor keywords that will filter what people are saying about your business, your brand and your market. Then you can engage with those conversations and provide content of value.
There was a recent e-consultancy article which gave some interesting insights into the strategies to adopt and the types of keywords to use.
For advice and assistance in launching and running Twitter campaigns for your businesss, contact WSI today.
