Blogging Tips and Tricks: How to Blog Effectively

Blogging is one of the many ways you can improve your site’s ranking. Aside from better ranking and more web traffic, blog writing offers a great opportunity for you to display your industry knowledge and skills. When implemented properly, this can definitely help further strengthen your credibility and authority in your field.

Get started on blogging with [...]

Business Blog Hints and Tips

Do’s and Don’ts for Business Blogging

Ultimately, even though increasing organic traffic is important, for a blog to succeed and last long, it is more important to write clear, compelling content for human readers.

Here are some do’s and don’ts for effective business blogging:

Do’s

Add links within your blog posts pointing back to other important pages that will [...]

Does Your Corporate Blog Answer These Five Questions?

As most of my clients know, I am a great proponent of business blogs. They give a company an opportunity to show its ‘personaility’ and can give a strong boost to search engine visibility.

However too may neglect to think about what their target audience want to read or the questions they are trying to answer.

A recent [...]

Measuring the success of Social Media campaigns

There is growing awareness amongst the business community that the social media should be an integral part of a company’s digital marketing campaign. Many enterprises, large and small, are getting significant returns on their investment in the social media.

But many businesses are reluctant to invest in the area due to a perceived lack of measurement tools [...]

6 New Year’s Resolutions for the Social Media Age

Its that time of year to plan and start laying the foundations for 2010. So here’s my input with some simple Social Media New Years Resolutions:

1. Just Do it!
Get off the fence for 2010, the social media is here to stay and will play an increasingly important role for businesses of all sizes.
So aim to become active [...]