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Ask most people running a business whether they focus on activity or results, and most will be results-orientated. They measure things like profit. So it was interesting and disturbing to read a recent survey published in eMarketer of senior marketing executives in the US. They were asked which web site measurements or metrics were of most [...] While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs. Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the [...] Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by [...] Every day, shopping carts get abandoned on e-commerce sites. On many sites, its not unusual for 70% of visitors to start shopping and then just walk away. These are lost opportunities and can be a major drain on marketing expenditure. So why do they/we do it? Do you want your website to be understood in 51 languages? At the end of last month, Google quietly announced its website translator gadget which can be added to your site. Then when people visit your page, if their language (determined by their browser settings) is different to the language of your web page, they’ll be asked [...] Every so often, a company will decide it needs to redesign or refresh their website. But often neglect to think about why and what they want to achieve. Seth Godin in a blog post a few days ago came up with a great list of “Things to ask before you redo your website” :- What is the [...] How do your customers describe your product? Most industries have a rich vocabulary of technical terms and descriptions, which have evolved to aid clarity and improve efficency of communciation inside that industry. Unfortunately, most customers do not understand that vocabulary, they may put a slightly different interpretation on words, or even use completely different words to describe [...] WSI has produced a whitepaper to accompany the free webinar entitled “Conversion Architecture – Improve your online performance while reducing your spend“. This is scheduled for July 28th (3pm BST). If you would like to listen in, please click the link above to book your place. You will also need to add my name – [...] There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be [...] We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event. Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and [...] |
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