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Christmas is the time of giving and shopping online! Every online store has the opportunity to impress its customers by providing a positive experience and so encourage them to return for future purchases. But many stores, big and small, get it wrong and lose those valuable customers. So here’s a list of ten things online retailers should avoid if [...] Google supply a number of free tools and product features to help a website owner to improve the conversion rate of a website i.e. the number of visitors that take a desired action. However these can be daunting and confusing to the non-technical person. To help address this, Google has just released a free e-book – “Improving Online [...] Over the past few years, Google Analytics has become very popular with website owners wishing to track website usage and visitor statistics. It has everything most businesses need, its easy to use and free. Privacy is an issue with any tracking or monitoring mechanism, whether its web analytics or video surveillance cameras. The collection of data by [...] Ask most people running a business whether they focus on activity or results, and most will be results-orientated. They measure things like profit. So it was interesting and disturbing to read a recent survey published in eMarketer of senior marketing executives in the US. They were asked which web site measurements or metrics were of most interest [...] While you are proud of your company and think its products and services are great, most customers only care about how well you can help them with their wants and needs. Your website therefore needs to engage with them, and be focused upon their needs. And the words you use on your website will make all the difference. Are [...] |
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