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We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event. Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and across [...] There’s a great post today from Seth Godin which concisely summarises the difference between marketing and sales. In summary: Marketing tells a story that spreads. Seth then posed the interesting question – how do you overcome that resistance where you don’t have a salesforce? For companies that use their website to generate [...] Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take. On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to [...] |
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