|
||||
|
Every company would like to improve the performance of their website in converting visitor interest into real actions. For many companies, this is often the bottleneck limiting the return on investment from their overall internet marketing strategies. Google recently posted a great case study about the charity Marie Curie who increased their online donation rate by 14%. They [...] Every day, shopping carts get abandoned on e-commerce sites. On many sites, its not unusual for 70% of visitors to start shopping and then just walk away. These are lost opportunities and can be a major drain on marketing expenditure. So why do they/we do it? Do you want your website to be understood in 51 languages? At the end of last month, Google quietly announced its website translator gadget which can be added to your site. Then when people visit your page, if their language (determined by their browser settings) is different to the language of your web page, they’ll be asked if [...] Every so often, a company will decide it needs to redesign or refresh their website. But often neglect to think about why and what they want to achieve. Seth Godin in a blog post a few days ago came up with a great list of “Things to ask before you redo your website” :- What is the goal [...] How do your customers describe your product? Most industries have a rich vocabulary of technical terms and descriptions, which have evolved to aid clarity and improve efficency of communciation inside that industry. Unfortunately, most customers do not understand that vocabulary, they may put a slightly different interpretation on words, or even use completely different words to describe a [...] |
 |
|||
|
Copyright © 2012 The Great Northern Blog - All Rights Reserved |
||||
