WSI has produced a whitepaper to accompany the free webinar entitled “Conversion Architecture – Improve your online performance while reducing your spend“. This is scheduled for July 28th (3pm BST). If you would like to listen in, please click the link above to book your place. You will also need to add my name – Andy [...]
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There are many reasons why business websites fail to perform These often include: 1. Undefined website objectives – Every site should have a defined purpose with clear measurable objectives and ‘call to actions’. 2. Unspecified target audience – You need your message to be seen by the right people – prospects, not just anyone. Your site should be designed [...] We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event. Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and across [...] There’s a great post today from Seth Godin which concisely summarises the difference between marketing and sales. In summary: Marketing tells a story that spreads. Seth then posed the interesting question – how do you overcome that resistance where you don’t have a salesforce? For companies that use their website to generate [...] Whenever I’m discussing the effective use of the internet with a company, I always start by learning about their business, profiling their target visitors for the website and the action they want them to take. On a well-performing website designed for ‘conversion’, the content will talk to those individuals and the structure will guide them down a path to [...] |
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