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Christmas is the time of giving and shopping online! Every online store has the opportunity to impress its customers by providing a positive experience and so encourage them to return for future purchases. But many stores, big and small, get it wrong and lose those valuable customers. So here’s a list of ten things online retailers should avoid if [...] Every day, shopping carts get abandoned on e-commerce sites. On many sites, its not unusual for 70% of visitors to start shopping and then just walk away. These are lost opportunities and can be a major drain on marketing expenditure. So why do they/we do it? We’ve been working together for years: Google – the world’s No 1. search engine and internet company, WSI – the leading supplier of internet solutions to small and medium businesses worldwide. Last Friday that relationship moved closer with a unique event. Andy Wooles, along with over 60 other WSI Internet Marketing Consultants from the UK and across [...] A simple question and the usual quick answer is “to be found in Google”! But what business objective does that SEO work serve? Optimisation takes time, effort and money if it is to achieve lasting results, so it needs to fit inside the overall business plan. There was a good article – The 6 Goals of SEO: Choosing [...] |
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